The North Face – Summit Series – FlashDry Technology
The North Face Summit Series: Premier, Athlete Tested, Expedition Proven
Conrad Anker. Photo by Jimmy Chin
The North Face, named for the coldest and most unforgiving face of a rock or mountain, has specialized in designing high-performance outdoor products since the 1960s. They are one of the only brands to offer a full line of all-encompassing gear, from base layers to exhibition jackets to footwear. Approximately 130 top-tier athletes make up their testing team, and many of those athletes are the best in the world at what they do.
Summit Series is the pinnacle line of products from The North Face – every product in the Summit Series line has been through two or more years of vigorous testing in the roughest environments, from the Himalayas to Denali and everywhere in between. Think of Summit Series products as the “hardcore achievers” of The North Face brand, designed to “enable elite athletes”. A North Face Summit Series jacket is built with the best technology – the most versatile and best moisture wicking construction known to man – because it has to be in order for those athletes to perform to their full potential, let alone survive. A zipper can not stick. A seam can not blow out. A tent can not collapse.
Tahoe Mountain Sports is now one of six Summit Series dealers on the West coast, and one of two dealers in all of Northern California. This is pretty sweet for us, considering the new FlashDry Technology that The North Face is using in many Summit Series products just may revolutionize “tech wear” as we know it, similar to how Gore-Tex did in the ’90s.
But why, with all the other outfitters in the area, did The North Face choose Tahoe Mountain Sports as a premier dealer?
We asked Aaron, our sales rep, to elaborate:
“As a core mountain shop, TMS was chosen as a Summit Dealer due to their passion to enable their customers to be outfitted with the best products available. TMS assorts premier Summit Series styles from The North Face while also offering a full breadth of other TNF styles including outerwear, sportswear, footwear and equipment. In addition, TMS is one of the main “Go To” shops in the Tahoe Basin, carrying all your needs to climb, backcountry ski, hike, backpack, and enjoy the great outdoors.”
What is FlashDry?
Aptly titled, it dries in a flash. How? Fibers are integrated with a nano-particle treatment which, in a nut shell, spreads out moisture and forces it to the material’s surface. This increases the moisture’s surface area, thus speeding up the evaporation time so you dry in a flash! There is no change in weight when the fibers get wet, and the treatment won’t wash away or wear out over time. The North Face even applied FlashDry technology to the inside layer of their new hard shells, becoming the only company to take this approach.
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