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Archive for June, 2012

Summer Bikinis for the California Girl

Wednesday, June 6th, 2012

For the woman who wants to play in the sun all day long, Tahoe Mountain Sports has the collection of summer bikinis and athletic swimwear for you. Our bikinis and swimsuits fit in all the right places, feature bright colors and floral prints and look good on a range of body types. Our summer swimwear is designed to support your body and keep up with you for any adventure, be it on a backpacking trip to a High Sierra lake or a surf session on the California coast.

Carve Designs, Lole and Next by Athena are three of our favorite brands. Each celebrates the healthy woman who spends her free time outside. Here’s a closer look at what these three companies are all about when it comes to bikinis and the sunshine.

Carve Designs

Tired of functional clothing that didn’t fit right, the two women surfers behind Carve Designs set out in 2003 to make their own apparel that would fit well and would be “functional, feminine and flattering.” Their experience shows. Today, Carve Designs is all about California swimwear and surfing. Carve’s summer bikinis feature a range of styles from bottoms and tops with thicker strings to tankinis with cinched ties at the hips to one pieces with plunging neck lines. The bottoms cover up and stay put. The colors in this year’s line are inspired by coral pinks, muted greens and sea blues. While Santa Cruz-based Carve Designs is all about the surf, we love the functional, athletic design for our adventures around Lake Tahoe, be it paddle boarding, kayaking or hiking around the Basin.


The swimwear in Lole’s 2012 collection is all about playful colors and stripes, with different cuts including string bikinis, boy shorts, fuller tops, tankinis and graceful one-pieces. To design its swimwear this year, Lole was inspired by “beach volleyball, weekend getaways, water activities, sand and sun.”

Born in 2002 in Montreal, Lole embraces a philosophy of well-being and builds clothing that is technical, versatile and responds to the demands of the active, urban woman. Lole wants women to feel good in their clothing — even in a bikini. Which is why they pay attention to a cut that fits well but flatters, and stays put when you want to jump off the pier into the deep end.

The Lole woman is active every day and has a never-ending curiosity for things outdoors. She loves and appreciates her surrounding environment and embraces her innate femininity. Lole strives to use renewable resources and recyclable materials to build its clothing, including organically grown and processed cotton and polyester fiber made from recycled plastic bottles.

Next by Athena

If you’re a woman who wakes up in the morning, grabs a cup of coffee, runs out the door and doesn’t stop between yoga classes, stand-up paddle board sessions, and soccer practice with the kids, until a glass of vino at a barbecue with friends and family that night, then Next by Athena is your brand.

Next by Athena swimsuits are designed for active women who are on the go. The Southern California-based company offers an array of sporty swimsuits all built with NextFlex, a quick-dry material to ease the move from the pool to the grocery store. From supportive tops and tankinis with built-in sports bras, Next bikinis are transitional pieces. This year’s collection features teals and nautical hues, as well as richer purples, blacks, and pinks, with floral and paisley prints.


Carve Designs Vista Full Piece
Carve Designs Vista Full Piece
MSRP: $71.95
Lole Tropic Triangle Bikini Top
Lole Tropic Triangle Bikini Top
MSRP: $47.95


Mark the Calendar for Ladies Night!

Monday, June 4th, 2012

Hey ladies! Tahoe Mountain Sports is hosting a night of sales, wine and cheese just for you on Tuesday June 12 from 5 to 8 p.m.. Save up to 50 percent on footwear, swim and running apparel, as well as storewide savings with a portion of the profits going to Girls on the Run-Sierras.

The shelves at Tahoe Mountain Sports are stocked with swimwear from brands including Carve Designs, Lole, Next by Athena, Reef, Oakley, and Patagonia. Find the bikini to bring with you on your summer adventures.

Performance wear by The North Face and Horny Toad will also be featured. For every purchase over $50, get a free pair of Wigwam socks.

Deals aside, this is a night to hang with the ladies and support one of the leading female nonprofits in the area, Girls on the Run-Sierras. There will be a raffle with 100 percent of the proceeds benefitting Girls on the Run-Sierras. Prizes include a complete outfit from The North Face and Horny Toad, as well as many more. Complimentary wine by Uncorked and cheese by Westminster Cheddar will be served.

Thanks to our sponsors The North Face, Wigwam, Horny Toad, Uncorked, and Westminster Cheddar!

RSVP on Facebook at our Ladies Night event. We’ll see you there!

Horny Toad Dizzie Dress
Horny Toad Dizzie Dress
MSRP: $61.95
The North Face Venture Jacket
The North Face Venture Jacket
MSRP: $98.95


What we’re Excited About: The North Face Boots, Approach Shoes, and More

Friday, June 1st, 2012

The North Face has really been picking up their game lately with innovative outdoor gear, clothing and footwear that we’ve been really impressed with. They’re highlighting their top of the line – calling it The Summit Series – and it isn’t just marketing. This stuff is going up Mount Everest with Conrad Anker and up El Capitan with Alex Honnold. It’s legit.

TNF Image: The North Face gear being put to the test on the Shangri La Expedition.

Let’s start with the new hiking boots getting a lot of attention this summer, The North Face Havoc Mid GTX. The Havocs turn the old model of heavy leather hiking boots on its head, using lightweight yet durable materials to not only shave ounces but also nearly eliminate the painful break-in period of your old boots. They’re still GORE-TEX lined for fully waterproof breathable performance too. Here’s a video explaining all the cool stuff that went into these award-winning light hikers:

Approach shoes are going off right now, and for good reason. They blend the best of light hiking shoes with the tenacious on-rock grip of climbing shoes – the perfect recede for rocky terrain – whether you’re a climber walking off a climb or a hiker who spends serious time above treeline in rocky environments like the Sierra, Rocky Mountains or White Mountains.

The North Face Verto Approach Shoe strikes a great balance between lightweight and durability, protection and breathability – and they climb well too. Here’s a video in front of beautiful Lake Tahoe taking us through all the details:

The North Face Verto Backpacks are ultralight summit sacks, available in a 26 liter and 32 liter size, perfect for stripping weight on the summit push. Stuff it in your big backpacking back on the way in and make the switch once you’ve set up camp on your next peak bagging trip, or even replace your sleeping bag stuff sack with one to save weight and serve multiple purposes. Here’s a video walking through all the features on these great packs:

And while it’s not new, The North Face Phoenix 2 and Phoenix 3 Tents – as this video shows – is just too cool not to talk about. The proprietary waterproof breathable fabric really works – in the video a humidifier is going full steam inside the tent, and I stuck my hand inside after filming to check it out – bone dry!

So as you’re gearing up for your summer adventures, check out the latest and greatest from The North Face – we’ve been impressed with everything we’ve seen from them this summer.

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